The global cultural narrative of businesses and their investment in diversity, equity and inclusion has changed rapidly over the last year. Brands have attempted to follow the zeitgeist of popular opinion as it relates to DEI. Navigating new territory, continued DEI brand commitment, or lack thereof, has resulted in a spectrum of both immediate backlash from their once brand-loyal consumers to an expanded consumer base and increasing their bottom line.

Taking both a quantitative and qualitative approach to understanding consumer sentiment and brands’ commitment to DEI, Interpublic is excited to unveil our new research in partnership with MINTEL and GLAAD Media Institute. From generational groups to racial and ethnic identities, sexuality and gender identity, to the disabled and their caretakers, and the intersectionality across these identities, our findings explore how different consumers respond to a brand’s investment in DEI initiatives.

Hearing from agency and brand executives, this session will help you and your brands make better informed decisions in how to address a rapidly evolving global audience in this current social climate. Join us for an exclusive first look at the "Consumer Sentiment: When Brands Shift DEI Commitments" study at this year’s Cannes Lions International Festival of Creativity 2025.